Ajinomoto Co., Inc. -The first runner of France’s global campaign, “The New France ”
AJINOMOTO EUROPE S.A.S. the European and African Head Quarters of
the Ajinomoto Co., Inc. is based in Paris, Capital of France and starting
point of Ajinomoto’s 52 years’ history in Europe.
When, at the end of the year 2004, the French government decided to
promote its image as one of the most attractive country in the global
business world, Ajinomoto Co., Inc was chosen as the first company
for the launching of the French image campaign targeting international
investors.
When the full PR page, featuring Mr. Kunio Egashira, Chairman of the
group, appeared in the prestigious Japanese economic daily, The Nihon
Keizai, the impact was immediate and enormous. Since then, the campaign
has been successfully extended to China, USA, UK…
Other global companies, such as Siemens, Zerox, Sony and Toyota (etc)
later joined the campaign which is still dedicated to introducing
and explaining The New France concept in other global companies. For
further
insight, please go to the campaign’s website (http://www.thenewfrance.com)
or to the Invest in France Agency’s
site. (http://www.afii.fr/France/?l=en).
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